Olivia Janson
Pre AP English 9
2-20-08 period 4
Media lit project

1. This is a magazine advertisement, intended for teenagers with acne. It is trying to get the teenagers or their parents to buy this acne medicine for them. It uses logos by saying things like “clinically proven”, “visibly reduce pimple size”, “under 8 hours” and “Microclear technology”. Furthermore, it shows a graph comparing how fast the Neutrogena Rapid Clear works to other acne medications. It also shows a picture of how the medicine works. The ad also appears to the audience’s needs and insecurities because no teenager wants to have acne; they want to have good skin. Logos was probably chosen in this advertisement because it helps teens to visualize what will happen to their skin, and show the results.
2. This is a magazine advertisement for teenage girls. It wants you to buy the Proactiv acne wash. By having Jessica Simpson’s picture it is using ethos. Also phrases like “Jessica Simpson has the smart solution for clear skin”, and “60-day money back guarantee” show ethos by having you rely on the character of Jessica Simpson and the character of the company, because they are willing to give you your money back if it doesn’t work. It also uses pathos by making girls feel like they can be like Jessica Simpson if they use this product. By using ethos, the audience can see how stars and other people have gotten better skin by using the product. This method is effective for teens because they look up to celebrities and are usually fans of them.
3. This advertisement is intended for women that want to buy jewelry or men that want to buy jewelry for their wives or girlfriends. The people buying this jewelry would probably be rich, since gold jewelry is expensive. The ad is trying to get people to buy Temple St. Clair gold jewelry. By saying “only gold is divine” it makes people think that with out this gold jewelry, they won’t be divine or special. Also, since the woman modeling the jewelry is pretty, women might want to buy the jewelry to be like her. Men on the other hand, might buy it for their wives or girlfriends thinking that they can make their special someone look like that. This also appeals to people’s wants because they want to be “divine”. This is an effective technique to persuade women since all women want to look pretty and divine.
4. Pathos is shown in this Revlon lip gloss advertisement, found in Vanity Fair magazine. Phrases like “put a spin on sexy” and “illuminate your lips to sheer seduction” make women want to buy this lip gloss so they can be sexy like the woman in the picture. This ad wants the reader to buy Revlon Midnight Swirl Lip Lustre. Pathos is used to persuade women to buy the lip gloss because they want to look sexy and beautiful. And, they think by looking that way, it will make them more attractive to men.
5. In this magazine advertisement, pathos is used to persuade rich and middle class adults to buy Blu-ray discs. By saying “with out Blu-ray, your High Def TV is just a TV” readers feel like they will be left out if they don’t have the product. Also, loaded words like “the future is Blu”, “richest possible”, and “stunning” make you think that your ordinary TV and DVDs are boring and old fashioned. This is an effective method of persuasion in adults because they always want to keep up with each other. And if you tell them that they will be behind with out Blu-ray, they will want to get it. That is an appeal to people’s wants, needs, and maybe even fears.
6. The advertisement here uses ethos and pathos to convince men to buy Stetson cologne. Ethos is shown by saying “starring Tom Brady”, so men will see that a football player endorses the product, so they are relying on him that it will make them cool like him. Also, the image of him lying in the grass with a girl looking cool and tough is pathos, people will want to be like him. They think wearing this cologne will make it happen, and they can get girls like he does.


This is my analysis for the advertisements, but I cut them out of magazines, so I will be putting them in a portfolio. I also might add more, so if you have any suggestions before Friday let me know!