Marketing Politics

2. I think the phrases that Luntz creates mislead the voters more than help them understand the issues because it just tells them what they want to hear, so that they vote for the person they want to. If he is not really clarifying the ideas to people that don't understand them, then he is just misleading them. People should get to understand what is happening when they vote for someone, not just vote for them because some one told them just what they want to hear, or they might make the wrong choice.