Thursday, February 28, 2008
Marketing Politics
2. I think the phrases that Luntz creates mislead the voters more than help them understand the issues because it just tells them what they want to hear, so that they vote for the person they want to. If he is not really clarifying the ideas to people that don't understand them, then he is just misleading them. People should get to understand what is happening when they vote for someone, not just vote for them because some one told them just what they want to hear, or they might make the wrong choice.
More Persuaders Questions- Marketing Culture
1. If advertisers take the roles of writers, entertainers and journalists, then we are seeing more advertisements in places that we usually don't. If they start to add products to their works, then we are seeing more advertisements with out realizing it.
Wednesday, February 27, 2008
Marketing Products
2. I was surprised at how much information that the demographic information marketers have about people. It was kind of scary to know that they know so much about you. I would be willing to give information away to win free stuff, but not necessarily to get a discount or to get online. I would be willing to give out my name, age, address and email address, but probably not my phone number, but maybe depending on what it was for. I would tell them what music I listen to and my favorite snacks, but personal info like grades, salary, and medication. I think it is ok to give your contact info in case you win something, but I think it is unnecessary for you to give away more personal information than that, because I don't think to win a contest, anyone would need to know that.
Wednesday, February 20, 2008
Olivia Janson
Pre AP English 9
2-20-08 period 4
Media lit project
1. This is a magazine advertisement, intended for teenagers with acne. It is trying to get the teenagers or their parents to buy this acne medicine for them. It uses logos by saying things like “clinically proven”, “visibly reduce pimple size”, “under 8 hours” and “Microclear technology”. Furthermore, it shows a graph comparing how fast the Neutrogena Rapid Clear works to other acne medications. It also shows a picture of how the medicine works. The ad also appears to the audience’s needs and insecurities because no teenager wants to have acne; they want to have good skin. Logos was probably chosen in this advertisement because it helps teens to visualize what will happen to their skin, and show the results.
2. This is a magazine advertisement for teenage girls. It wants you to buy the Proactiv acne wash. By having Jessica Simpson’s picture it is using ethos. Also phrases like “Jessica Simpson has the smart solution for clear skin”, and “60-day money back guarantee” show ethos by having you rely on the character of Jessica Simpson and the character of the company, because they are willing to give you your money back if it doesn’t work. It also uses pathos by making girls feel like they can be like Jessica Simpson if they use this product. By using ethos, the audience can see how stars and other people have gotten better skin by using the product. This method is effective for teens because they look up to celebrities and are usually fans of them.
3. This advertisement is intended for women that want to buy jewelry or men that want to buy jewelry for their wives or girlfriends. The people buying this jewelry would probably be rich, since gold jewelry is expensive. The ad is trying to get people to buy Temple St. Clair gold jewelry. By saying “only gold is divine” it makes people think that with out this gold jewelry, they won’t be divine or special. Also, since the woman modeling the jewelry is pretty, women might want to buy the jewelry to be like her. Men on the other hand, might buy it for their wives or girlfriends thinking that they can make their special someone look like that. This also appeals to people’s wants because they want to be “divine”. This is an effective technique to persuade women since all women want to look pretty and divine.
4. Pathos is shown in this Revlon lip gloss advertisement, found in Vanity Fair magazine. Phrases like “put a spin on sexy” and “illuminate your lips to sheer seduction” make women want to buy this lip gloss so they can be sexy like the woman in the picture. This ad wants the reader to buy Revlon Midnight Swirl Lip Lustre. Pathos is used to persuade women to buy the lip gloss because they want to look sexy and beautiful. And, they think by looking that way, it will make them more attractive to men.
5. In this magazine advertisement, pathos is used to persuade rich and middle class adults to buy Blu-ray discs. By saying “with out Blu-ray, your High Def TV is just a TV” readers feel like they will be left out if they don’t have the product. Also, loaded words like “the future is Blu”, “richest possible”, and “stunning” make you think that your ordinary TV and DVDs are boring and old fashioned. This is an effective method of persuasion in adults because they always want to keep up with each other. And if you tell them that they will be behind with out Blu-ray, they will want to get it. That is an appeal to people’s wants, needs, and maybe even fears.
6. The advertisement here uses ethos and pathos to convince men to buy Stetson cologne. Ethos is shown by saying “starring Tom Brady”, so men will see that a football player endorses the product, so they are relying on him that it will make them cool like him. Also, the image of him lying in the grass with a girl looking cool and tough is pathos, people will want to be like him. They think wearing this cologne will make it happen, and they can get girls like he does.
This is my analysis for the advertisements, but I cut them out of magazines, so I will be putting them in a portfolio. I also might add more, so if you have any suggestions before Friday let me know!
Pre AP English 9
2-20-08 period 4
Media lit project
1. This is a magazine advertisement, intended for teenagers with acne. It is trying to get the teenagers or their parents to buy this acne medicine for them. It uses logos by saying things like “clinically proven”, “visibly reduce pimple size”, “under 8 hours” and “Microclear technology”. Furthermore, it shows a graph comparing how fast the Neutrogena Rapid Clear works to other acne medications. It also shows a picture of how the medicine works. The ad also appears to the audience’s needs and insecurities because no teenager wants to have acne; they want to have good skin. Logos was probably chosen in this advertisement because it helps teens to visualize what will happen to their skin, and show the results.
2. This is a magazine advertisement for teenage girls. It wants you to buy the Proactiv acne wash. By having Jessica Simpson’s picture it is using ethos. Also phrases like “Jessica Simpson has the smart solution for clear skin”, and “60-day money back guarantee” show ethos by having you rely on the character of Jessica Simpson and the character of the company, because they are willing to give you your money back if it doesn’t work. It also uses pathos by making girls feel like they can be like Jessica Simpson if they use this product. By using ethos, the audience can see how stars and other people have gotten better skin by using the product. This method is effective for teens because they look up to celebrities and are usually fans of them.
3. This advertisement is intended for women that want to buy jewelry or men that want to buy jewelry for their wives or girlfriends. The people buying this jewelry would probably be rich, since gold jewelry is expensive. The ad is trying to get people to buy Temple St. Clair gold jewelry. By saying “only gold is divine” it makes people think that with out this gold jewelry, they won’t be divine or special. Also, since the woman modeling the jewelry is pretty, women might want to buy the jewelry to be like her. Men on the other hand, might buy it for their wives or girlfriends thinking that they can make their special someone look like that. This also appeals to people’s wants because they want to be “divine”. This is an effective technique to persuade women since all women want to look pretty and divine.
4. Pathos is shown in this Revlon lip gloss advertisement, found in Vanity Fair magazine. Phrases like “put a spin on sexy” and “illuminate your lips to sheer seduction” make women want to buy this lip gloss so they can be sexy like the woman in the picture. This ad wants the reader to buy Revlon Midnight Swirl Lip Lustre. Pathos is used to persuade women to buy the lip gloss because they want to look sexy and beautiful. And, they think by looking that way, it will make them more attractive to men.
5. In this magazine advertisement, pathos is used to persuade rich and middle class adults to buy Blu-ray discs. By saying “with out Blu-ray, your High Def TV is just a TV” readers feel like they will be left out if they don’t have the product. Also, loaded words like “the future is Blu”, “richest possible”, and “stunning” make you think that your ordinary TV and DVDs are boring and old fashioned. This is an effective method of persuasion in adults because they always want to keep up with each other. And if you tell them that they will be behind with out Blu-ray, they will want to get it. That is an appeal to people’s wants, needs, and maybe even fears.
6. The advertisement here uses ethos and pathos to convince men to buy Stetson cologne. Ethos is shown by saying “starring Tom Brady”, so men will see that a football player endorses the product, so they are relying on him that it will make them cool like him. Also, the image of him lying in the grass with a girl looking cool and tough is pathos, people will want to be like him. They think wearing this cologne will make it happen, and they can get girls like he does.
This is my analysis for the advertisements, but I cut them out of magazines, so I will be putting them in a portfolio. I also might add more, so if you have any suggestions before Friday let me know!
Tuesday, February 12, 2008
Beasts of England DIDLS
D-words like joyful, Tyrant Man shall be overthrown, trod by beasts alone, cruel whips no more, riches more than mind can picture make the world without man seem like a happy, wonderful place
I-phrases like trod by beasts alone, rings shall vanish from our noses, riches more than mind can picture, bright will shine the fields of England, make you picture happy time where everyone works together
D-phrases like Man shall be overthrown, we all must labor, all must toil for freedom's sake, show that all the animals will still have to work to get this happiness
L-overall, the language is meant to be happy and exciting, so when animals think of this place, they want to be there
S-All sentences the same length, every other one rhymes, pretty short, simple sentences
Overall, the tone and style of this song is used to get animals to think of this happier place and want to be there. It is trying to show the animals that there is a better world out there than what they are living in.
I-phrases like trod by beasts alone, rings shall vanish from our noses, riches more than mind can picture, bright will shine the fields of England, make you picture happy time where everyone works together
D-phrases like Man shall be overthrown, we all must labor, all must toil for freedom's sake, show that all the animals will still have to work to get this happiness
L-overall, the language is meant to be happy and exciting, so when animals think of this place, they want to be there
S-All sentences the same length, every other one rhymes, pretty short, simple sentences
Overall, the tone and style of this song is used to get animals to think of this happier place and want to be there. It is trying to show the animals that there is a better world out there than what they are living in.
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